Your Privacy Matters

Last updated: April 11, 2024

Your privacy is important to Firstbeat Analytics. We have developed this Privacy Policy to provide you with information on how we process your personal data when you visit our website,

Our Processing of Personal Data

What personal data do we process?

When you contact us to request information on becoming a licensee, we collect personal data, such as your name, email address, country, and company information.

Why do we process this data?

We process this personal data to fulfill your request for information and to facilitate the business relationship. The lawful basis for processing this personal data for these purposes is our legitimate interests in providing you with the information you’ve requested and building and maintaining a business relationship.

Who will process the personal data?

Our affiliated companies may be engaged to provide support for our website or to help facilitate the business relationship.

We may disclose personal data about you to others: (a) with your consent; (b) to comply with a valid legal process, orders, or obligations; (c) to enforce any of our terms and conditions or policies; or (d) as necessary to pursue available legal remedies or defend legal claims. We may also transfer your personal data to an affiliate, a subsidiary, or a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock, including, without limitation, in connection with any bankruptcy or similar proceeding, provided that any such entity that we transfer personal data to will not be permitted to process your personal data other than as described in this Privacy Policy without providing you notice and, if required by applicable laws, obtaining your consent.

How long will the personal data be retained?

We will retain your personal data as long as it is needed to facilitate the business relationship or to comply with legal obligations.

Where will the personal data be processed?

We are located in Finland. However, to provide our services, we may transfer your personal data to service providers or affiliated companies outside of the European Union. Any such transfer of your personal data will be made under European Commission-approved model contractual clauses or other appropriate safeguards as provided by law.

Our Use of Cookies and Similar Technologies

Cookies are small text files stored on your device when you use a web browser. On our website, we use only our own (first-party) cookies which are necessary for the website to function properly. YouTube, a third-party social network owned by Google, provides an interactive plug-in which allows us to embed relevant YouTube videos on our website for users to watch. YouTube may use cookies or other methods (e.g., web beacons) to gather information regarding your use of our website. The use of such information by YouTube is governed by Google’s privacy policy including information on Google’s use of cookies, which we encourage you to carefully review. We may also obtain analytics information from YouTube that helps us measure the effectiveness of our content.

Children’s Data

Our services and website are not intended for use by children. We request individuals under the age of 16 not provide personal data to us. If we learn that we have collected personal data from a child under the age of 16, we will take steps to delete the information as soon as possible.

Privacy Policy Updates

We may update this Privacy Policy from time to time as we improve our offerings and as technologies and laws change. You can determine when this Privacy Policy was last revised by referring to the “Last updated” legend at the top of this page. Any changes will become effective upon our posting of the revised Privacy Policy.

We will provide notice to you if these changes are material and, where required by applicable law, we will obtain your consent. This notice will be provided by email or by posting notice of the changes on the website.

Data Controller and Data Protection Officer

The Data Controller is Garmin Jyväskylä Oy, Yliopistonkatu 28 C, 40100 Jyväskylä, Finland. Firstbeat Analytics has appointed a Data Protection Officer who can be reached by post at the same address or by email at [email protected].

Your Rights

You have the right, subject to the conditions set out in the General Data Protection Regulation (GDPR), to request access to and rectification or erasure of your personal data, data portability, restriction of processing of your personal data, the right to object to processing of your personal data, and the right to lodge a complaint with a supervisory authority. For more information about these rights, please visit the European Commission’s “My Rights” page relating to GDPR, which can be displayed in a number of languages. To exercise any of these rights, please contact us at [email protected].

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